Urchin Tracking Module (UTM) parameters allow you to track the source of the traffic for your social shares in Google Analytics. For example, if someone clicks on your Twitter button to share it, it will be appended with the following information.
https://domain.com/test-post/?utm_source=twitter&utm_medium=social&utm_campaign=novashare
You can then filter the traffic in Google Analytics based on source, medium, and campaign. This feature is optional, and works better if you also set up link shortening. This way your URLs won’t look long and ugly.
Enable UTM tracking
Follow the steps below to enable UTM tracking.
Step 1
Click into the Novashare plugin settings.
Step 2
Click on the “Configuration” submenu.
Step 3
Scroll down to the “Google Analytics” section. Toggle on the option “Enable UTM Tracking.” Note: This is disabled by default.
Step 4
Scroll down and click “Save Changes.”
Campaign UTM source
The value of the UTM source parameter added to your social sharing links. Use {{network}}
to dynamically populate the value with the relative social network. Note: The default is {{network}}
.
Campaign UTM medium
The value of the UTM medium parameter added to your social sharing links. Note: The default is social
.
Campaign UTM name
The value of the UTM name parameter added to your social sharing links. Note: The default is novashare
.