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Important notice regarding Facebook share counts with Graph API v10.0

As of May 25th, 2021, Facebook has forced everyone to use the v10.0 Graph API (source). Unfortunately, with this comes pretty significant changes regarding the accuracy of the data, and it’s primarily due to privacy:

Due to privacy concerns, counts returned by a GET /?id={url}/engagement request may not match raw counts.

In our extensive testing, we’ve seen that many posts don’t return any data now. If you were already using Novashare before, your old share counts from Facebook are safe, as we only change the data when a higher share count total is found. 

Every social sharing WordPress plugin and service provider all rely on the Graph API to fetch share counts. This means everyone is in the same boat. Nobody knows yet if Facebook will provide a new way to grab this data or if the inaccuracy is perhaps just a bug. We have tickets open with Facebook, but they are horrible when communicating these types of things.

However, we are watching this situation very closely, and if Facebook provides a way, we’ll release an update ASAP to make that work. Worst case scenario is that they don’t, but this also means every social media plugin will no longer have this data, not just us.

We actually built our plugin from the ground up with this in mind. Years from now, social share counts probably won’t exist because all major platforms will have removed this capability. That’s why we’ve focused on performance and providing the best possible share experience possible.

If you have any questions regarding this, please contact us. We’re always happy to help.

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